Founded by Pharrell Williams, Icecream, a sister brand to Billionaire Boys Club, is a globally recognised clothing and accessories brand whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. As the company has morphed to continually lead and define fashion, its aspirational motto highlights a brand perpetually focused more on an embrace of originality and self than the direct financial realities of its name: "Wealth is of the heart and mind, not the pocket."