Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. With a vision to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans, with a trendsetting appeal for today’s consumer. Jeffrey hails True Religion as ‘Hippie, Bohemian, Chic.’ To this day True Religion entertains cult status amongst fans of premium denim.
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